advertising. branding. creative.
the abc of tbc
tbc: to be confirmed or tom brown copywriting? The former means you’re looking for words and ideas that build your brand and sell your product. The latter means you’ve found them.
The pitch
The particulars
I provide creative support to agencies and brands who value the verbal as much as the visual. I love to tell beautifully simple stories in an authentic voice.
The proof
See below👇
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Previously…
What began with writing an Orange recruitment advert (this site is my tribute) has morphed into something more substantial. I bring brand strategies to life – helping clients to find their voice and tell their story more authentically. Far from being less conceptual, I’m now applying a simple idea across the breadth of an entire organisation.
I’ve worked with brands as technical as Dyson and as sacred as M&S. I’ve shaped verbal identities for start-ups, scale-ups and stay-puts. I’ve covered B2C, B2B and, very nearly, the BBC. But I still believe every project should start the same way. With an idea.
Legalese
The work on this site is the property of my clients and is used with their kind permission (and the odd bribe).